Friday, January 29, 2010
Runway to Reality Press
As some of you may know, I write a weekly column for Australian Exhibition & Conferences. One week its Fashion Exposed Online and then the other its Australian Shoe Fair Online. As part of my involvement with the Runway to Reality Workshops, I was interviewed by Belinda Smart (editor of both online newsletters). Above is the screengrab from the newsletter and below is the copy so you can actually read it!
"As Fashion Exposed approaches anticipation is building, with the trade fair offering a number of value adding events in addition to the usual feast of cutting edge brands and products. The Runway to Reality workshops, presented by style expert (and resident Exposed Online iSpyStyle columnist) Kate Vandermeer, is one of these. From what Kate had to say when I caught up with her, they look set to be stimulating as well as commercially indispensable.
"I think this initiative is great and I'm looking forward to holding the workshops," she said. "Whilst the glamour of the fashion industry is fun, these workshops are about the reality of how to capture customers' attention and get them spending with your brand or business again. Many of the SMEs attending Fashion Exposed have been doing it tough through the GFC and now need new direction and inspiration about their customers, their buying habits and what their next strategy should be."