Monday, April 12, 2010

RMIT - Fashion Promotions Lecturing

I was approached by RMIT School of Fashion and Textiles to teach the 2nd years a new subject "Fashion Promotions" for 1st semester this year.

I have written the curriculum and assessments myself which revolve around 2 assessments; a promotional portfolio and a media plan. So, each Friday I head off to the brunswick campus to teach 80 odd students about the world of Fashion Promotions from sponsorship, loyalty programs, media plans, press releases and the various media distribution channels that the industry use to reach their customers.

I like to incorporate a variety of current examples and case studies into the lectures from fashion, pop culture and lifestyle to show these aspiring creatives how integrated the design world is.

For more about the course, check it out here.

No comments:

Post a Comment